How do I enable and use Lever’s integration with LinkedIn Apply Connect?

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Available for User roles Super Admins
Packages Select Lever packages

 

You may not see these features in your account until October 22, 2021. We appreciate your patience as we roll out the Fall 2021 Release!

Overview

‘Apply Connect’ encompasses a set of features that are designed to strengthen how Lever and LinkedIn integrate throughout the candidate application lifecycle. These features include:

  1. Posting jobs from Lever to LinkedIn via API, rather than XML job feeds;

  2. Allowing candidates to use LinkedIn’s ‘LinkedIn apply’ to submit applications into Lever directly from LinkedIn (optional)

  3. For users with LinkedIn Recruiter Corporate contracts:

    1. ‘Seeing Applicant Highlights’ of LinkedIn applicants within Lever for quick views of LinkedIn profiles

    2. Sending 'Applicant Notifications’ about application changes to candidates who applied from LinkedIn (optional)

 To learn more about Apply Connect from LinkedIn, please visit LinkedIn Talent Solutions or reach out to your LinkedIn representative.

How do I set up Lever’s Apply Connect integration?

To setup Apply Connect, a Lever Super Admin can navigate to Settings > Integrations and API and expand the ‘Apply Connect’ toggle. This will display details on what this integration includes, as well as a link to LinkedIn’s Terms and Conditions for posting jobs:

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Clicking ‘Enable Integration’ may prompt you to sign into LinkedIn Recruiter if you are not already signed in:

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Integration Setup without a LinkedIn Recruiter account

If you do not currently use a LinkedIn Recruiter, you can still enable and use Apply Connect for posting jobs and allowing ‘LinkedIn apply’; simply select ‘I do not have a LinkedIn Recruiter account’ and you will be prompted to enter your LinkedIn Company ID and Company Name:

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Once you have entered your LinkedIn Company ID and Company Name, click ‘Enable Integration’ to return to the Lever setup menu and proceed to set your default choices.

Integration Setup with a LinkedIn Recruiter account

If you have a LinkedIn Recruiter account, click ‘Sign-In with LinkedIn’ to proceed:

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After successfully signing into LinkedIn Recruiter, you may be prompted to select which Linked Recruiter contract you are using, if more than one contract is actively associated with your account. After selecting your Recruiter contract to use, you will be see a list of the LinkedIn integration modules that are available to you based on your Recruiter contract type.

Click to enable ‘Apply Connect’ and choose whether or not you would like LinkedIn to send notifications back to applicants as they progress through your Lever pipeline (see further details on Applicant Notifications). Once clicked, you will see ‘Enabled’ next to ‘Apply Connect’ after it has been successfully enabled on your LinkedIn contract:

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Please note: the full set of Apply Connect features is available for LinkedIn Recruiter (Corporate) plans only. If you are currently using LinkedIn Recruiter (Lite), you would need to upgrade to LinkedIn Recruiter (Corporate) in order to see ‘Applicant Highlights’ in Lever and to send ‘Applicant Notifications’ back to LinkedIn applicants automatically.

What are LinkedIn ‘Applicant Notifications’ and how do these get sent to applicants?

For LinkedIn Recruiter users, you have the option to have LinkedIn send notifications to applicants about the status of their application with your Lever posting. With this option selected, LinkedIn will send the following notifications to applicants who applied to postings with Apply Connect enabled. These notifications may be sent by an alert on LinkedIn and/or by email to the candidate, depending on the candidate’s LinkedIn settings. Some candidates may have opted out of receiving any such alerts on their LinkedIn profiles:

1. Application Viewed. When the profile of a LinkedIn applicant has been opened in Lever, LinkedIn will send this notification to the applicant:

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2. Application Rejected / Opportunity Archived.When a LinkedIn applicant’s opportunity is archived in Lever, LinkedIn will send a notification to the applicant informing them of this change. LinkedIn adds a waiting period of 3 business days between the ‘Application Viewed' event and the ‘Application Rejected’ event, so that applicants are not receiving these notifications back-to-back. Currently, there is no option for hirers to customize the notification text in these messages:

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Please note: when Apply Connect is enabled, Lever is required to share applicant status changes with LinkedIn irrespective of whether or not you have opted into having LinkedIn send notifications back to candidates. This setting only determines whether or not the status changes Lever sends to LinkedIn are also relayed to candidates.

Choosing your default options

Once you have enabled Apply Connect with your LinkedIn Recruiter contract or your LinkedIn Company ID, you can set options for how you would like your Lever postings to behave by default:

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  1. By selecting ‘Push all external job postings to LinkedIn by default’, this means each external posting in Lever will be enabled by default for posting to LinkedIn Apply Connect. This means that the posting will be submitted via LinkedIn’s API. If you are currently submitting your Lever postings to LinkedIn through the LinkedIn XML job feed, you will find this API method faster and more informative for any errors or issues with your posting (see details below on job posting errors).

  2. By selecting, ‘Candidates can complete job applications entirely on LinkedIn', by default your Lever postings will be enabled for accepting applicants through LinkedIn’s ‘Apply now’ button:

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Once you’ve set your configuration options, you have completed setting up Apply Connect and begin using this integration in your Lever postings. You can revisit these integration settings at any time to update your preferences.

How do I enable a Lever posting for Apply Connect and ‘LinkedIn Apply’?

Once you’ve successfully enabled Apply Connect, you will now see ‘Apply Connect’ appear on your Lever postings that are enabled for external listing:

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Posting to LinkedIn via ‘Apply Connect’, as well as the option to allow candidates to use 'Apply now’ will be enabled or disabled by default depending on your integration settings. These options can be updated at any time and will reflect on LinkedIn once you have saved the posting in Lever.

How can I check if my posting has been processed on LinkedIn?

When a Lever posting enabled for Apply Connect has been created or updated in Lever, we will send the posting to LinkedIn for creating or updating the listing on the associated LinkedIn page. As Lever uses LinkedIn’s API to achieve this, Lever will display posting status as soon as LinkedIn’s API has responded with details.

A green icon to the left of ‘Apply Connect’ will indicate your posting is active on LinkedIn or is still in the process of posting:

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A warning icon will display if your Lever posting has failed. Click to expand the ‘Apply Connect’ view to see any details on the error. In this example, the posting’s location details were not accepted as a valid location on LinkedIn:

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How long will it take my postings to appear on LinkedIn?

New postings are typically reflected on LinkedIn within 20 - 30 minutes, but could take up to 1 hour depending on volume and validation processing taking place on LinkedIn. Updates to existing Apply Connect postings (including closing a posting) are typically reflected on LinkedIn within 2 - 5 minutes.

Once a posting has been closed in Lever, the posting will remain viewable on LinkedIn by navigating to the posting’s direct url, but it will no longer display on your company’s jobs listings on LinkedIn and it will no longer accept new applications for anyone who may navigate to it directly:

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Can I use custom questions with ‘LinkedIn apply’?

Yes, you can require ‘LinkedIn apply’ applicants to respond to custom questions as defined on your Lever posting, with the exceptions of ‘File Upload’ and ‘Rating’ questions.

‘LinkedIn apply’ applicants can be required to submit a resume/cover letter file according to your Job Site settings in lever (see below), and will be presented with any other custom questions you have created on the posting in Lever. ‘LinkedIn apply’ applicants will be need to answer any custom questions marked as ‘Required’ in Lever before they can submit their application from LinkedIn.

Can I require ‘LinkedIn apply’ applicants to submit a resume?

Yes. Applicants applying directly from LinkedIn will be required to include a resume if your Application Form settings in Lever are set to require a resume.

Will ‘LinkedIn apply’ capture consent from candidates for contact about future opportunities and GDPR compliance?

Yes, applicants may be asked to provide consent for contact about future opportunities, if your GDPR Compliance settings in Lever have been set to collect candidate consent:

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While these settings on your Lever-provided job site can be defined to take into account a candidate’s location to determine whether or not consent is required, as Lever does not have access to a LinkedIn. member’s location at the time of their application submission, a consent question will be required for any and all ‘Easy Apply’ applicants if your Lever configuration is enabled.

What happens if I disable ‘LinkedIn apply’? Will my posting still appear on LinkedIn?

If you no longer want to allow candidates to apply directly from LinkedIn, simply disable this option on the posting in Lever and save your changes. After a few minutes, your posting on LinkedIn will now take applicants to your job site to complete their application. Where candidates previously saw ‘Apply now’, they will now see an ‘Apply’ button that redirects them off LinkedIn:

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Can I see how many applicants I’m receiving through ‘LinkedIn apply’ in Lever?

Yes. In addition to having ‘LinkedIn’ as the primary application source, applications received directly from LinkedIn will have an additional application source value of ‘LinkedIn apply’ so that you can monitor applicant volume coming directly from LinkedIn.

Viewing ‘Applicant Highlights’ and LinkedIn profiles in Lever (for LinkedIn Recruiter users only)

If you’ve enabled Apply Connect using a LinkedIn Recruiter contract, you can view popups of applicants' LinkedIn profiles in Lever. These popup widgets are default functionality if you’ve enabled Apply Connect with a LinkedIn Recruiter contract, and they will appear in 2 places in Lever: candidate list views and profile views. These views are designed to help recruiters see highlights about candidate applications; clicking on a candidate’s name within a LinkedIn popup is also a quick means of pulling up the candidate’s full LinkedIn profile in a separate browser tab or window.

LinkedIn ‘Applicant Highlights’ in candidate lists

In a candidate list view, Lever will display a LinkedIn icon for all applicants who have either applied on LinkedIn or who have included a LinkedIn profile url in their application. Hover over this icon to display LinkedIn’s ‘Applicant Highlights’ view about the candidate:

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LinkedIn member views in Lever profiles

When viewing the profile of a LinkedIn applicant in lever, you will see an option to ‘See Applicant Highlights’, which provides a more complete view of the candidate’s LinkedIn profile than was displayed in candidate list views:

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Clicking ‘See Applicant Highlights’ will bring up a scrollable view of the candidate’s LinkedIn profile without having to leave Lever:

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What can cause a LinkedIn profile popup to show an error?

When attempting to view a LinkedIn profile popup in Lever, you may at times encounter an error if Lever was unable to load profile content for the applicant:

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There are a few reasons this can occur:

  • The applicant’s settings on LinkedIn have blocked/restricted content from being viewed by the specific LinkedIn user associated with the Lever user.

  • The associated job posting is not published to LinkedIn. With Apply Connect enabled, Lever will attempt to display a LinkedIn profile widget for all applicants who have either applied on LinkedIn or who have included a LinkedIn profile url in their application. If a candidate has included a LinkedIn url for a job that was not published to LinkedIn, you may see an error in displaying their profile highlights.

 

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