How can I track conversions on my custom job site?

Available for User roles Can only be configured by Super Admins
Products Enterprise plans only

If you have implemented a custom job site but are still relying on Lever's hosted application form to collect applications, this article explains how to accurately track conversions and relate them to Lever Applications.

This feature requires that you already have a 3rd party tracking system able to uniquely identify sessions, or are working with a 3rd party development company who is implementing tracking on your custom job site.

How does it work?

A custom job site implementation that relies on Lever's hosted application form has the candidate navigate between two domains - your career site domain, and Lever's job site domain. Without inserting the same tracking code onto every domain the candidate will navigate to, it can be hard to relate a conversion (the candidate submitting an application) with the session and inbound source (Facebook Ads, for example).

To solve this problem, Levers 'Application Success Page' field allows you to set which URL a candidate is sent to after a successful submission, and ensure that appropriate tracking code is on this 'Application Success Page'. Your tracking code should be capable of uniquely identifying a candidate, such that they are 'fingerprinted' when they navigate to your site, and are 'fingerprinted' again when they are sent to the 'Application Success Page'. Then, you have confidence that the user you initially identified was able to successfully submit an application ( and which application they submitted!) .

How do I set it up?

Before you do anything in Lever, you will need to create a 'Application Success Page' to send candidates to after they successfully submit an application, likely with help from a developer.

You'll want to make sure that your careers site and the 'Application Success Page' have the same tracking code present. The tracking software needs to uniquely identify the candidate by their session/browser, which allows the tracking system to identify that candidate even if they navigate away and then back.

Next, we recommend tracking a 'Successful Application' event when the'Application Success Page' loads. You will also need to track the event for 'Clicks to go fill out application' form -  such that you are tracking two related events:

  1.  When the candidate clicks that button to go fill out the form
  2. When the candidate loads the 'Application Success Page' after submitting the form

Tip: An application conversion should be counted when both events are detected for the candidate/session.

Finally, the only thing that needs to be configured in Lever is to set your 'Application Success Page' URL. When redirecting to the success page, Lever will also append the applicationId to the URL (i.e. 'www.yourcompanycareers.com/thankyou/?LeverAppId=a156aft78-bio8-1111-ab33-yh7ef2p14012'). You can use this LeverAppId to relate the conversion on your website to a submitted application.

You can enable the custom success page in Lever by navigating to Settings > Job Site, and adding your conversion URL:

Screen_Shot_2019-04-17_at_3.23.03_PM.pngSo at the end of the flow, you'll know

  1. Where a candidate came from 
  2. Whether they completed the flow and filled out an application
  3. The Lever application ID to relate the conversion with an application.

Please note: If you still use Lever's URL parameters (for origin or source), those will still work.

 

 

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