Email templates to nurture top candidates


The most challenging aspect of writing great recruiting emails to nurture
 top talent is ensuring yours are unique and differentiated enough to stand out from the rest while eliciting a response from the talent you’ve sourced. Here are nine email tips and seven effective templates we’ve gathered from 

both top talent and recruiting pros.

  1. Do your research on each candidate
  2. Create customizable templates
  3. Write compelling subject lines
  4. Include only the most pertinent/relevant details
  5. Always have a clear CTA
  6. Leverage your email signature for recruitment marketing
  7. Use social media to connect with candidates
  8. Have a follow-up strategy in place
  9. Measure the results of your outreach

Click to reveal the templates below and modify them for your own use.

Template #1: Using flattery effectively

Subject: Your impressive background

Hello [candidate name],

Your background is killer, it looks like you’ve been really successful at [company] and that experience will really help elevate our function. In fact, I see you’ve been recognized for [skill or award] and [skill or award].

I have a role where I think you’ll really excel with these skills. Are you open to a conversation?


[your name]
[your title]

Template #2: First touch point

Subject: Networking/Interesting Background

Hi [candidate name],

I hope that you are doing well. My name is [your name] and I’m a recruiter at [your company]. Right now, we are searching for [role] to work closely with [team name 1] and [team name 2] to help build [job function]. We are looking for an innovator with vision who sees the big picture, but is equally comfortable rolling up their sleeves to implement campaigns and strategies.

If this sounds like something that might interest you, let me know when works for a chat either this week or next!

All the best, 

[your name]
[your title]

Template #3: Second touch point

Subject: The best part of [job function]

Hi [candidate name],

What’s your favorite part of [job function]? Mine is the problem solving: digging into a new customer, and a new market, and really understanding what makes a business tick.

That’s what drew me to [link to your company website], and why I’m excited to start building out our [job function] team (maybe starting with you). I didn’t hear back after my first note. Is this something you’d be interested in?

Here’s the job post again: [link to job posting]

Let me know one way or the other! 

[your name]
[your title]

Template #4: Company-specific

Subject: Hello from [your company]

[candidate name],

We haven’t met, but we should. :)

Why I’m reaching out to you: our team is looking for an incredible sales recruiter to partner with our sales leadership and CEO in supporting growth efforts within the sales org here. We need to significantly scale our sales development and account executive teams, as well as continue adding in sales leadership.

It’s going to be a busy year.

There’s a lot of opportunity to not only help us scale our sales team, but to also be a part of the meta-team: you’re hiring the people that build the product that you would use on a daily basis. It’s been pretty surreal so far seeing our feedback alive in the product while helping fix the industry of recruiting.

That said, I know you’re likely knees-deep in your recruiting efforts with [company] right now, but let me know if you’d be open to chatting.

And if now isn’t the right time, I’m always interested in connecting anyway, 
 so that when you are looking for something new, Lever comes to mind. In the meantime, feel free to check out our most recent exciting news. :)


[your name]
[your title]

Template #5: Short mid-touch

Subject: Checking in

Hey [candidate name],
Just wanted to follow up on this!
Let me know if you’d be up for connecting!


[your name]
[your title]

Template #6: Later-touch

Subject: Time to connect?

Hi [candidate name],

I don’t mean to be a bother, but I would sincerely love to connect and so I want to be persistent. Since we’re all busy, I figured I’d try again in case this is a better time to catch your eye.

If, ultimately, you feel like you’re not right for this role, I’d love any referrals to folks you think might be a great fit. Hope to hear from you soon!


[your name]
[your title]

Template #7: Referral

Subject: [job function] at [your company]

[candidate name],

Hi there! I’m looking for a great [job title] to lead our go-to-market execution 
 here at [link to your company website], and your background and expertise look like a great match.

I’m reaching out personally, because I’d love to talk quickly about where you’re at in your career, where you want to go next, and how [your company] might be able to help.

Here’s the job post: [JOB LINK]
If you’re interested, I’d love to talk. If not, anyone in your network you’d like to refer?


[your name]
[your title]

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