What are Nurture Reports? How do I use them?

Please note: We will be releasing this update to our customers in July.

Lever Nurture Reports will be available to customers who have purchased Lever Nurture. For more information on Nurture, please contact support.
Super Admins and Admins can view Nurture Reports.

Lever's Nurture Reports provides you with an overview of your Lever Nurture sourcing efforts over a given period of time, along with the ability to drill down in a variety of different ways. With Lever Nurture Reports, you can easily track how your campaigns—and the individual touchpoints within those campaigns—are performing in terms of both candidate engagement and a few downstream recruiting metrics. That means you can easily see the effect of Lever Nurture on the number of candidates you interview, extend an offer to, and ultimately hire!

Overview:

Part 1: Nurture Report metrics

Part 2: Options to cut and drill down by

Part 3: Choosing a primary dimension and date filter

Part 4: Drilling down into secondary dimensions

Part 5: Drilling down to underlying candidates

Part 1: Nurture Report metrics

Right at the top of any of your Nurture Reports, you will see a high-level summary.

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For any given date range, the summary will quickly answer any of the following questions:

  1. How many candidates have we sourced and sent a Nurture campaign to?
  2. How many total emails have we sent to these sourced candidates?
  3. What percentage of our campaigns received a candidate response?
  4. How many of these candidates did we interview?
  5. How many of these candidates did we ultimately hire?

Beneath the summary, you'll find a more detailed list, broken down by whichever Lever Nurture Report you’ve specifically chosen. You can review the following metrics.

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  • Candidates: The number of unique candidates sent a Nurture campaign
  • Sent emails: The number of emails sent via Nurture campaign
  • Opened: The percentage of emails that were opened
  • Link clicked: The percentage of emails with links in which at least one link was clicked
  • Reply rate: The percentage of candidates that responded to a Nurture campaign
  • Moved to interview: The number of candidates that were moved to the interview pipeline
  • Moved to offer: The number of candidates that were moved to the offer stage
  • Hired: The number of candidates that were archived as hired

Part 2: Options to cut and drill down by

With Nurture Reports, you can choose to see how your sourcing efforts have progressed, cut in a couple different dimensions. You can choose to view all of the above metrics by:

  • User: The user who started the Nurture campaign
  • Campaign: The name of the Nurture template
  • Job posting: The job posting of the candidate that was sent the Nurture campaign
  • Sender: The user that candidates see as the sender of the email—including emails sent on that user’s behalf via "Send For"
 

Please note: It is possible for the same candidate to appear in different rows. For example, if you send a Nurture campaign to a candidate with multiple job postings on their profile and are viewing your report by posting, the same candidate will be counted in the rows for both postings.

Part 3: Choosing a primary dimension and date filter

To begin reviewing your sourcing stats, navigate to Lever’s Reports section.

Simply choose from among the options below the “Nurture Reports” header in the left-hand navigation to see metrics broken down by your chosen dimension.

Next, make sure to pick your desired time frame by using the date filters in the top-righthand corner.

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Part 4: Drilling down into secondary dimensions

Once you’ve chosen a Nurture Report and set your time window, you can further drill down by clicking into any given row. When you click into a row, you'll be able to slice the data for that row by any of the other dimensions.

To illustrate how to do this, let's go through an example.

Let's say that you want to see how much success the different people in your company are having when they send Nurture Campaigns. This means you'd choose the "by user" Nurture Report.

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But then let's say you want to get a little more detail into your users' sourcing efforts. Click on any of the user rows to drill down into that specific user's statistics more granularly. For our example, we'll click the row for the first user.

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Now you can see how this user is faring across the different job postings that they source for! At this point, you can continue clicking into the rows to get more granular cuts of data, all the way down to how the touchpoints within a campaign compare to one another.

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By default, clicking into rows for more granular detail will drill down in the following order:

  • User → Posting → Campaign → Touchpoint number
  • Posting → Campaign → Touchpoint number 
  • Campaign → Touchpoint number
  • Sender → Posting → Campaign → Touchpoint number

Alternatively, if at any point, you'd like to see data cut in a different way, click on the gray dropdown above the rows to slice the data by a different dimension.

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As you can see, you can cut and slice your Nurture Reports to review your sourcing data in many different ways!

Part 5: Drilling down to underlying candidates

If you are ever curious about which candidates make up the statistics that you're looking at, just click right on any number within the main table. Clicking on any number in the table will reveal all of the candidates who match the metric for the criteria you’ve chosen.

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